Hi, I'm Soheil.
I'm an AI Product Builder based in Berlin, DE. I believe great business growth starts with great customer experiences — and that smart operations make both possible.
Over the past few years I've worked at the intersection of logistics, gastronomy, and PropTech, designing and shipping products that turn messy operations into clear experiences. Lately that work has leaned heavily into applied AI: agents, retrieval, workflow automation, and the unglamorous evaluation work that makes any of it trustworthy.
I'm currently Entrepreneur in Residence at Yoursquares and founder of Enhancino. I hold an M.Sc. in Business Analytics.
Five principles.
Not a manifesto. Just the rules I keep coming back to when the project gets messy.
- 01Outcomes over demos. Numbers or it didn't happen.
- 02Evals before features. An agent without evals is a liability.
- 03Boring tech for the spine, sharp tech at the edge.
- 04Small surface area, strong opinions.
- 05Ship in weeks, not quarters.
- BerlinHome base
- YoursquaresEntrepreneur in Residence — PropTech
- EnhancinoFounder — Gastronomy Tech
- Open toFounding-engineer & advisory work on AI products
Let's talk.
Building something with AI and want a thinking partner who'll also roll up their sleeves? Send a note.